HOW TO PROMOTE AFFILIATE PRODUCTS WITH EMAIL MARKETING – BEGINNERS GUIDE TO MAKING MONEY ONLINE 2022

OVERVIEW

To start and grow a business, you actually need a business model that is beginner friendly especially if you are just starting out and we have already discussed that the best one is affiliate marketing. However, every successful business needs to generate income or revenue. Without it your business is sure on its death part.

This has made marketing and sales an important aspect you need to learn and understand.

Unfortunately, many affiliate marketers think of manipulation as the best way to generate sales from their offers. However, that’s not the right thing to do. The best affiliate marketers have learnt how to focus on building relationships with people because they know that it is a lot easier to sell to someone who trusts and respects you than to someone who doesn’t.

In this article, you would be exploring the best way to build these relationships in order to promote your current affiliate offers and future products even if you create your own products.

INTRODUCTION

Robert Kiyosaki, author of Rich Dad Poor Dad; in one of his books wrote about how the US Dollar became debt after the then president Nixon took the dollar off the Gold Standard in 1971.

This might be a little weird as most of us wouldn’t understand this whole concept but that’s ok. Now the little truth here is, all across the globe, the only commodity that holds true monetary value is Gold. It made regulating of our currencies standardized but after 1971, money lost its actual monetary value and most people don’t talk about it.

What is this for me as an affiliate?

The main highlight you should know about is the phrase “Gold Standard.” This is because, in this online entrepreneurship and affiliate marketing setup, it has been established that Email Marketing is the best return on investment you could invest in. The new actual gold. (Affiliate offer + Email marketing = Gold)

In our previous article The Top 7 ways to drive traffic to your affiliate offers, a lot of information were provided on making sales by been intentional and putting in efforts, by choosing a primary source of traffic and then complimenting it with other traffic methods. Yet, 90% of successful online businesses still use this old age email marketing strategy to increase their ROI.

Unfortunately for beginners, this is one of the many mistakes they do especially when starting out.

WHAT IS EMAIL MARKETING?

Email marketing is simply when a group of potential customers give you the permission to send them emails. These potential customers are more likely to see and read your emails. In addition, they are also more likely to click on any links inside the emails than they would do with any social media.

ADVANTAGES OF EMAIL MARKETING?

The major distinct advantages held by emails over other medias would be grouped into three here.

1. Quality Audience

It is surely every affiliate marketers dream to get their message in front of qualified audience. People who are relevant to their niche and have interest in what they promote. Therefore, if you can communicate with these exact people who need solutions in your niche, then you would most likely have an easier time selling to them as compared to people who have zero interest in your niche.

Building an email list the right way and communicating effectively with them would go a long way in building their interest in your niche and turning them into the buyers you originally want.

The best part of these emails is that, you do not have to pay for this communication. Sending emails are free and you could send as many as you would want to. Would you ask for more as a marketer?

2. Relationship Building with Subscribers

As a beginner affiliate, one of the things you should know is that, people are more open to spending their hard earned money with an individual, brand or company that they do trust. This necessarily means you need to prioritize relationship building with your business model.

And the best way to build these kind of relationships in with email marketing.

Other affiliate marketers have built good relationships with customers using other social media platforms and even YouTube and are reaping the results yet we still stand for emails and these are a few reasons.

• There is no algorithm

Basically, all social media platforms work with something they refer to us algorithm. This algorithm determines the number of people your post or videos should interact with and these people are chosen on basis of who the algorithm thinks would give the highest return on engagement. Totally different with emails. All your subscribers have an equal chance of having your emails delivered to them and as many times as possible. This increase the number of eyeballs to your affiliate offers.

• Most people check their emails everyday

Probably, SMS might have a higher open rate than emails but surely, emails also have a greater open rate and engagement than most social platforms. This is because, most people professionally have checking emails as part of their routine and they stay committed to reading them in order to keep their inboxes clean. As an affiliate, this is good news because the possibility of having unread emails drastically reduces. Whereas your posts and videos on social media may not even reach all your subscribed followers.

• Emails give you more control

When it comes to emails, you have the power and control to determine who you would want to see your emails and who not to. This is segmentation.

You also have the opportunity to set up automated sequences that would be sent to every subscriber immediately they join your list without you doing anything extra. These prewritten emails begins the relationship building process even before you realize that someone new has joined your list.

Other social media platforms do not have this advantage.

3. Emails are a Natural Way to promote offers

Ultimately, your business as an affiliate is to offer value to your audience and in return make money, which means promoting offers (affiliate product).

Without denying the fact that some social media platforms makes it very easy to promote offers, none of them can be as natural as email marketing would.

Everyone including yourself is used to receiving messages that promote offers. These emails make up the majority of most people’s inboxes. As long as you continue to offer value and correctly deliver good content, your subscribers will not hold against you.

Comparing these to other platforms, many of them have a dedicated advertising system and do not want other businesses to overshadow them. Some also are against affiliate offers. As a result these platforms put strict regulations on what you can promote and how you can promote it.

Additionally, most users of these platforms aren’t open to receiving promotions and would most likely skip your content.

CONCLUSION

To succeed as an affiliate marketer with email marketing, there are basic tools you would need. Some are free whilst others have free trials. But in all, they are worth a penny because they make the whole process fun and easy. Read the Basic Tools Needed to Increase

Conversion and make Email Marketing Worthwhile.

You might also need coaching and ongoing support put together with the right system. That’s the vision behind The FastTrack. You would receive trainings on picking niche, finding affiliate offers, fast forward to generating traffic for monetizing your list. You can check the program and attend a free webinar by clicking here.